Building a successful housing career for first-time buyers becomes feasible again.

The process of buying a house needs to be different. We empower first-time buyers to find an affordable and suitable house.

Why? Because every starter does want an owner-occupied house.

Buying a house. Many first-time buyers want it, few succeed. Logical: starter houses are scarce, prices are through the roof and competition is fierce. If you manage to schedule a viewing, the house is often sold before you even get inside.

At homeup, we know better than anyone how overwhelming the search for a first house to buy can be.

That's why we advocate for a new housing market. And we take a totally different approach to buying and selling. Fairer. For buyers and sellers.

Our team

Billy Brouwer

Founder/Owner
"From my own experience, I have found that owning your own house brings confidence, happiness and joy. We therefore want to realize this for more starters, which is how homeup was born."
Billy van homeup

Sake van der Oord

Founder/Owner
"We see and hear around us that in recent years the housing market has been stuck and starters are having difficulty finding a home. This has to change, so homeup was born."
Sake van homeup

Stand up for starter houses

First-time buyers deserve a fair chance in the housing market. That is why we are calling for action. Sign our petition and help us convince the government to make more starter houses available.

Together we can change the housing market and ensure that everyone, regardless of their age or income, has the chance to realize their dream of owning their own house. Your voice counts.

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How we are changing the housing market

We believe the housing market can be fairer and more accessible. We want to change the market. To a place where everyone has their own place. A place you call home. We do this by committing to 4 points:

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Mandatory building inspection

A mandatory structural inspection before selling a house would ensure transparency and honesty. It protects buyers from unexpected repair costs and allows sellers to address any issues up front.

Supply and (new) construction for starters

Building more houses specifically for first-time buyers, remaining available exclusively to this group, would relieve pressure on the housing market. It would give first-time buyers a fair chance to secure housing and realize their dream of owning their own house.

Temporary leases

Temporary leases can promote flow within rental and youth housing. They provide flexibility and allow more people to find suitable housing. This can contribute to a more dynamic and accessible housing market for all.

Making appraisal report mandatory

A mandatory appraisal report prior to purchasing a house can prevent extreme overbidding. It ensures realistic pricing based on the true value of the house, thereby better protecting both buyers and sellers from unrealistic market fluctuations and unnecessary risks.

Billy provided fantastic help. He called us because he saw a house that perfectly met our needs. We hit the jackpot!

Aankoopmakelaar

In these challenging times for home buyers, everything went smoothly and professionally. We also didn't have to overbid, which was great because we knew exactly what to expect in terms of costs.

Aankoopmakelaar

Contact with the real estate agent went well. I felt truly supported throughout the entire process!

Aankoopmakelaar

Not only did the house search go quickly, but thanks to HomeUp we were also able to buy the house for a fixed price, so we didn't have to overbid.

Aankoopmakelaar

We had a really good experience with Sake. Being expats his expertise was fundamental. 

Aankoopmakelaar

Unsure where to start in the housing market? We got you.