Get your first home.
Without stress, hassle or uncertainty!
We help you buy your first home completely online. From start to key. Risk-free: only pay when you get the key.
- Online: you do the viewings, we take care of the rest
- Definitely know what to offer
- Always someone watching with you

Trusted by starters throughout the Netherlands
starters helped
buy a home for sale months faster
reachable by hour

Why starters fail in the housing market
As a starter, you have to do everything right at once. There is no room for error.
- You bid too high and lose your savings
- Real estate agents talk in terms that you does not know
- Legal documents are complicated and risky
One wrong choice can cost you thousands of dollars.
And without guidance, you are on your own.
Most starters do this without help. Or rely on friends or parents who did it themselves years ago. But the market has changed.
Bidding is faster
Sometimes you only have hours to make a decision. Without knowledge, you make mistakes.
Competition is higher
Dozens of bidders on one home. Without a strategy, you lose time and time again.
Small mistakes, big consequences
A wrong reservation or too high a bid can cost you thousands of euros.
We fully guide you through the purchase - just online
Assessing homes
Send us the link. We analyse the property and immediately provide honest advice.
Define a smart bid strategy
After you have viewed it yourself, we determine both the value of the house and the best strategy.
Negotiate with the selling agent
We conduct the negotiations so that you get the best deal.
All steps to handing over the keys
From purchase contract to notary. We guide you through the entire process.

Why starters choose homeup
Pre-checked mortgage
This way, you can bid without a reservation of financing, without risk and with an advantage over the competition.
Pay only when you hand over the keys
You only pay if you actually buy a home. No risk.
Strong local market knowledge
We know exactly what a home is worth in your area.
Large network of brokers
More opportunities and better information thanks to our extensive network.
Always accessible
App, call or email when you need it, including evenings and weekends.
Ready to get started?
Schedule a free meeting and find out what we can do for you.
This is how we help you step by step
Free introduction
We discuss your situation, wishes and budget. Without obligation and without obligations.
You search, we review
Forward homes. We immediately provide honest advice about value and opportunities.
Bidding without a doubt
Together, we determine the best strategy. You offer with confidence.
Negotiation & purchase
We arrange the entire process up to and including the key transfer.
Fixed price, no surprises
Pay only when you get the key. No percentage, no hidden costs.
- Public market housing(Also priority over our exclusive offer)
- Online guidance
- Verification of legal documents
- Free first mortgage call
- Mortgage certificate: complete your mortgage before you start looking
- Fixed sales price
- Join the viewing
More stories from starters who thought it was impossible
We were fortunate to meet Sake during our house search. From day one, he was incredibly helpful, answering all our questions (and we had a lot!) and communicating clearly. Their service was excellent, from the house search to signing the contract, he was by our side every step of the way. Once we found our dream home, he took the initiative to negotiate the price, which was crucial in our process. Without him, we probably wouldn't have had the house we loved so much. Their knowledge of the Dutch real estate market is impressive, which was essential for us as expats. He reviewed all the documents and answered all our questions, making us feel very comfortable throughout the entire process. We felt guided and supported throughout the entire process and would highly recommend his services to anyone who wants to realize their dream of buying a home in the Netherlands!
Thanks to Sake for helping us find our apartment. His market knowledge and patience allowed us to navigate the process with confidence. When we finally found the right apartment, Sake negotiated with the owner to get the best possible deal. Communication was always friendly, and the process went smoothly thanks to his approach and responsiveness. Moreover, HomeUp's rates are more than reasonable, considering the amount of work involved. Thank you for your support throughout the entire process, right up to the final signing at the notary last week!
We bought our house with Sake's help. It couldn't have gone faster. We met him in the morning, had a viewing in the afternoon, made an offer, and it was accepted the next day. Sake made the process seamless. He helped us every step of the way and took care of everything (he connected us with a mortgage advisor, a building survey, a notary, etc.). Absolutely worth the investment. Highly recommended! Oh, and at the end, he gave us a bottle of champagne and a handy checklist with the next steps after the keys were handed over.
Ready to take a smart approach to your first home?
Schedule a free meeting and find out what we can do for you. You are not committed to anything.
Your personal buying agent
“From my own experience, I have noticed that owning a home brings trust, happiness and pleasure. That's why we want to achieve this for more starters, that's how homeup came about”.

Billy Brouwer
Do you still have doubts? This is what starters often ask
But aren't you coming with me to viewings?
No — and that's actually efficient. You see for yourself, we advise immediately afterwards. This way, you can switch faster and you won't miss any opportunities.
Is online guidance enough?
Yes — in fact, you are in contact more often than with traditional brokers. We can be reached by phone, whatsapp and mail, whenever you need it.
What if I don't buy anything?
Then you pay nothing. No cure, no pay. We're at the same risk as you — that motivates us to do what's best for you.
When can you be reached?
Even in the evening. We know that houses go fast — and that you need an immediate answer.
How fast can I get started?
Immediately. Schedule a free call and we'll call you within 24 hours or whenever it suits you. No waiting times, no hassle.