Get your first home.
Without stress, hassle or uncertainty!
We help you buy your first home completely online. From start to key. Risk-free: only pay when you get the key.
- Online: you do the viewings, we take care of the rest
- Definitely know what to offer
- Always someone watching with you

Trusted by starters throughout the Netherlands
starters helped
buy a home for sale months faster
reachable by hour

Why starters fail in the housing market
As a starter, you have to do everything right at once. There is no room for error.
- You bid too high and lose your savings
- Real estate agents talk in terms that you does not know
- Legal documents are complicated and risky
One wrong choice can cost you thousands of dollars.
And without guidance, you are on your own.
Most starters do this without help. Or rely on friends or parents who did it themselves years ago. But the market has changed.
Bidding is faster
Sometimes you only have hours to make a decision. Without knowledge, you make mistakes.
Competition is higher
Dozens of bidders on one home. Without a strategy, you lose time and time again.
Small mistakes, big consequences
A wrong reservation or too high a bid can cost you thousands of euros.
We fully guide you through the purchase - just online
Assessing homes
Send us the link. We analyse the property and immediately provide honest advice.
Define a smart bid strategy
After you have viewed it yourself, we determine both the value of the house and the best strategy.
Negotiate with the selling agent
We conduct the negotiations so that you get the best deal.
All steps to handing over the keys
From purchase contract to notary. We guide you through the entire process.

Why starters choose homeup
Pre-checked mortgage
This way, you can bid without a reservation of financing, without risk and with an advantage over the competition.
Pay only when you hand over the keys
You only pay if you actually buy a home. No risk.
Strong local market knowledge
We know exactly what a home is worth in your area.
Large network of brokers
More opportunities and better information thanks to our extensive network.
Always accessible
App, call or email when you need it, including evenings and weekends.
Ready to get started?
Schedule a free meeting and find out what we can do for you.
This is how we help you step by step
Free introduction
We discuss your situation, wishes and budget. Without obligation and without obligations.
You search, we review
Forward homes. We immediately provide honest advice about value and opportunities.
Bidding without a doubt
Together, we determine the best strategy. You offer with confidence.
Negotiation & purchase
We arrange the entire process up to and including the key transfer.
Fixed price, no surprises
Pay only when you get the key. No percentage, no hidden costs.
- Public market housing(Also priority over our exclusive offer)
- Online guidance
- Verification of legal documents
- Free first mortgage call
- Mortgage certificate: complete your mortgage before you start looking
- Fixed sales price
- Join the viewing
More stories from starters who thought it was impossible
Thanks to Sake's quick response, we were able to buy our dream house after just the second offer. As first-time buyers, there were many things we weren't entirely sure about, but Sake took the time to fully guide us through the process. That gave us a sense of trust and reassurance. Thanks, Sake!
Great experience. I spent almost eight months looking for an apartment before Nobel Hypotheken recommended Sake from HomeUp, and the purchase process was resolved quite quickly afterward. I'd always thought hiring a real estate agent wasn't necessary and that I could just do it myself, but having a professional handle the negotiations and purchase had a significant and very positive impact on the final price.
When we were told that we had to leave our (sub)rented home within a short period of time and that there was nothing affordable to be found in the rental market, panic really set in. The fear of ending up on the street together with our seven dogs was very real, and our intensive search kept leading nowhere, time and time again.
At some point, I responded to a rental property offered by HoMeUp, and for the first time I was called back by the real estate agent within a short time. I honestly explained that we had several dogs, that we were being turned down everywhere, and that I was close to despair. Billy turned out to be a rock in the surf. Whenever I lost hope, he reassured me with the words that we really would manage to find something in time for us—although he was also honest in saying that it would be a challenge.
In the end, it didn’t become a rental home but a house to buy, exactly in the neighborhood where we so dearly wanted to stay. Thanks to Billy Brouwer from HoMeUp and his mortgage advisor Louis Collignon, we now have a wonderful home, despite our fairly limited budget and our pack of dogs. We were a challenge—that’s for sure—but one that Billy and Louis took on with great enthusiasm. To me, they have proven that miracles do still exist.
The race against the clock caused us enormous stress, but even though we didn’t really fit HoMeUp’s usual target audience, Billy and Louis did everything they could to help us. I will be forever grateful and will recommend you to anyone who is searching just as desperately as we were.
Thank you both so much, especially for your moral support and approachability. I was able to trust you completely. Thank you.
Ready to take a smart approach to your first home?
Schedule a free meeting and find out what we can do for you. You are not committed to anything.
Your personal buying agent
“From my own experience, I have noticed that owning a home brings trust, happiness and pleasure. That's why we want to achieve this for more starters, that's how homeup came about”.

Billy Brouwer
Do you still have doubts? This is what starters often ask
But aren't you coming with me to viewings?
No — and that's actually efficient. You see for yourself, we advise immediately afterwards. This way, you can switch faster and you won't miss any opportunities.
Is online guidance enough?
Yes — in fact, you are in contact more often than with traditional brokers. We can be reached by phone, whatsapp and mail, whenever you need it.
What if I don't buy anything?
Then you pay nothing. No cure, no pay. We're at the same risk as you — that motivates us to do what's best for you.
When can you be reached?
Even in the evening. We know that houses go fast — and that you need an immediate answer.
How fast can I get started?
Immediately. Schedule a free call and we'll call you within 24 hours or whenever it suits you. No waiting times, no hassle.