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Buying agent benefits - All benefits at a glance

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A buying agent offers speed, sharpness and security. The most important advantages are local market knowledge, a critical eye when viewing and a realistic valuation. In addition, you benefit from business negotiations, strong terms and legal peace until the transfer.

Sake van der Oord
0 min reading time
11
 
February 2026
11
 
February 2026

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What does a buying agent do?

A purchasing agent guides you actively and strategically throughout the entire purchase process. Not as a spectator, but as a substantive sparring partner who monitors your interests. A purchasing agent will guide you from the first meeting to handing over the keys.

Concretely, this means:

  • Sharpen your search strategy. The buying agent knows where to look, and where not to look. Based on your wishes, budget and the local housing market, he selects suitable homes. Often even before they appear on Funda.
  • View with a critical eye. During a viewing, a buying agent looks differently than you. A broker is less emotionally involved, more focused on structural condition, any problems and hidden defects. He asks the selling agent the right questions and sees what you might be overlooking.
  • Determining value and advising. The buying agent compares with comparable properties, analyses the asking price and advises on making an attractive offer.
  • Negotiate and monitor terms. The buying agent conducts the negotiations on your behalf. With one goal: the best conditions and an appropriate purchase price. Think of dissolving conditions, delivery date and legal matters.
  • Security up to and including transfer. From purchase contract to notary and key transfer: the buying agent takes important matters off your hands and monitors deadlines. This way, you will go to your new home well informed and with confidence.

Do you want to read extensively about exactly what a buying agent does? In this article, we explain what a buying agent does for you. This helps you determine whether using a buying agent is wise for your situation.

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What are the benefits of a buying agent?

The advantages of a buying agent mainly lie in speed, sharpness and security. You buy with more peace of mind, make better-informed choices and reduce risks that can cost you a lot of money later.

Here are the most important benefits at a glance:

  1. Local market knowledge and better insight into supply
  2. Smarter viewing with a critical eye
  3. Realistic assessment of what a home is worth
  4. An attractive offer with strong terms
  5. Business negotiation without emotion
  6. Reduced risk of hidden defects
  7. More legal certainty up to and including the transfer

1. Local market knowledge and better insight into supply

A buying agent knows the local housing market and knows where opportunities lie. He sees not only what is for sale, but also what homes actually deliver.

This allows you to search more specifically and avoid losing time on homes that are too expensive for what they offer. In a market where supply is limited, local market knowledge gives you a clear advantage. Especially because some suitable homes come into view even before they appear on Funda.

2. Smarter viewing with a critical eye

A buying agent looks at a home objectively and with experience, even during the viewing. Where you mainly see atmosphere and opportunities, he looks at risks, maintenance and signals that can cause problems later.

He asks critical questions to the selling agent and takes a good look at the architectural condition, documentation and environment. This helps you decide faster, without emotion getting the better of you.

3. Realistically determine what a home is worth

A buying agent helps you determine what a home is worth based on facts, not feelings. He compares with comparable homes, looks at recent sales and weighs the asking price against the market.

This way, you prevent yourself from offering too high out of enthusiasm or putting too low a bet, so you always miss out. Especially in a competitive market, a well-founded bid makes the difference.

4. An attractive offer with strong terms

Making an attractive bid goes beyond just the purchase price. A buying agent ensures that the conditions are also correct and match what sellers find important.

Think of clear deadlines, logical resolutive conditions and a smooth transfer. As a result, as a buyer, you appear reliable and well prepared, even if you do not place the highest bid.

5. Business negotiation without emotion

A buying agent negotiates on your behalf without emotional involvement. This ensures peace and sharpness when things get exciting.

He negotiates with the selling party or sales agent and monitors your interest. This often leads to a lower purchase price, better conditions or more certainty in the process.

6. Reduced risk of hidden defects

A buying agent reduces the risk of surprises after the purchase. He recognizes signals that may indicate hidden defects and advises when an architectural inspection is wise.

This gives you a better insight into the architectural condition of the home and prevents any problems from occurring only after the key transfer become visible.

7. More legal certainty up to and including the transfer

A purchasing agent provides legal certainty from the bid to the notary. He checks the purchase contract, pays attention to resolutive conditions and monitors agreements regarding the transfer.

This prevents misunderstandings, delays and stress in the final phase. You know where you stand and sign well informed.

Wat zijn de voordelen aankoopmakelaar

What are the disadvantages of a buying agent?

A buying agent offers many advantages, but he is not the right choice for everyone. In order to make a good assessment, it is also important to name the disadvantages honestly. Below you will find the most important points, with a brief explanation.

  • A buying agent costs money. This is the most frequently mentioned threshold. Brokers charge a fixed amount, a percentage of the purchase price or commission. That feels like an extra cost, especially if you're already paying a lot for your new home.
  • The quality of a buying agent varies by office. One real estate agency takes a lot of work off your hands and gives you sharp advice, while the other stays too much in the background. If you do not choose the right buying agent carefully, it may not offer much added value.
  • Decreased sense of self-control. Some buyers find it difficult to outsource tasks. A buying agent takes over a lot, such as contact and negotiations with the selling party. This requires trust and clear agreements from the first meeting.
  • Not always necessary in every situation. Do you have a lot of experience buying a home, are you familiar with the local market and are you under little time pressure? Then it may be that you don't need a buying agent as much.
  • Costs do not always directly equal revenue. A buying agent often helps you save money or get better terms, but that is not visible one-on-one in every purchase. Sometimes the profit lies mainly in peace, security and the prevention of errors.

These disadvantages do not mean that a buying agent is not a wise choice. Weighing the disadvantages against the advantages mainly helps you determine whether engaging has added value to your situation.

Do you think the advantages outweigh the disadvantages? Then it makes sense to you buying a home with homeup as a buying agent. This way, you will enter the buying process well prepared, with an overview and confidence.

Wat zijn de nadelen van zo'n makelaar en nvm aankoopmakelaar

When or not to hire a buying agent?

You don't need a buying agent to buy a home, but in many cases, a buying agent makes the difference between a stressful purchase and a successful purchase with more certainty.

Based on the article about whether or not a buying agent is necessary The most important situations in which you may or may not engage a buying agent are summarized below:

Wel een aankoopmakelaar inschakelen Geen aankoopmakelaar nodig
Je hebt weinig of geen ervaring met het kopen van een woning Je hebt al eerder een huis gekocht en kent het koopproces
Je vindt het lastig om de waarde van een woning te bepalen Je kent de lokale woningmarkt goed en weet wat woningen waard zijn
Je weet niet hoe je moet onderhandelen Je bent zelf comfortabel met onderhandelen
Je wilt juridische zekerheid bij koopcontract en voorwaarden Je hebt al juridisch advies geregeld via een specialist (bijv. notaris)
Je hebt weinig tijd of wilt ontzorgd worden Je wilt kosten besparen en neemt de risico’s zelf

With this comparison, you can concretely reflect on your own situation. This way, you can see which points apply to you and whether you have sufficient knowledge to without a buying agent to do.

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What does a buying agent cost?

A buying agent costs an average of between €3500 and €5000. The exact amount depends on the broker's pricing model. For example, a buying agent can charge a fixed rate or a percentage of the purchase price. In most cases, you only pay the costs when you make a successful purchase (no cure no pay).

The most common rates are:

  • Fixed rate. At a fixed rate, you pay one agreed amount for the full assistance with buying a home. This amount is independent of the purchase price. The costs are usually between €3500 and €4500. The advantage is clarity in advance: you know exactly where you stand, even if you end up buying a more expensive home.
  • Percentage of purchase price (commission). Many traditional brokers charge a percentage of the purchase price. This is often between 1% and 2% of the purchase price. Suppose you buy a home for €400,000 and pay a 1.5% commission, the buying agent costs €6,000, so if you buy a higher purchase price, the costs increase automatically.
  • homeup starter rate or €29.99. homeup works at a fixed rate, specially designed for starters in the housing market. You pay a fixed amount for full purchase guidance, regardless of the purchase price. This prevents the costs from rising if you have to bid just a little bit more to buy your home.

The costs of a buying agent are not tax deductible. However, good guidance can help save money on the purchase price, agree on better terms and prevent risks. Read this article about the costs of a buying agent for a more detailed explanation.

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Frequently asked questions about a buying agent

After reading, do you still have specific questions about the process, costs or added value in your situation? Below, we have clearly answered the most frequently asked questions about the buying agent for you. This way, you know exactly what to expect and you can confidently make the right choice for your purchase.

What is a buying agent?

A buying agent is someone who guides you as a buyer in buying a home. He only represents your interests and not that of the seller. The buying agent advises, negotiates and monitors the entire process up to and including the key transfer. In this way, he helps you to buy a home well informed and with more certainty.

What is the advantage of a buying agent?

The biggest advantage of a buying agent is that you make better choices with less risk. You benefit from market knowledge, an objective opinion and professional negotiations.

This often results in:

  • A more realistic bid.
  • Better conditions.
  • Less chance of errors or hidden defects.
  • More peace of mind during the buying process.

Especially in a tight market, the added value of a good buying agent can be decisive.

What does a buying agent do during a viewing?

When viewing, a purchasing agent looks at the home with a critical and objective eye. Where you mainly see atmosphere, he pays attention to the architectural condition, possible risks and important details.

He asks specific questions to the selling agent, looks at maintenance, documentation and signals of any problems. This gives you a more complete picture before making a decision.

What does a buying agent do for me?

A buying agent will guide you from the first meeting to the notary. He helps to find and select suitable properties, advises on the value, conducts negotiations and checks legal matters.

In addition, he takes a lot of work off your hands and monitors deadlines and agreements. You keep deciding, but do so with more overview and confidence.

What does a buying agent cost?

A buying agent costs an average of between €3500 and €5000. The exact costs depend on the pricing model: a fixed rate or a percentage of the purchase price (commission).

The costs are not tax deductible, but good guidance can help you save money on the purchase price or get better conditions.

Do I need a buying agent or not?

You don't need a buying agent to buy a house, but it's wise in many situations. Especially if you have little experience, get emotionally involved or buy in a competitive market.

On the contrary, if you have a lot of knowledge, time and experience, you can sometimes buy without supervision. The main question is: how much security do you want during one of the biggest purchases of your life?

The key to your own front door starts with us.

een foto van een vrouw die op een kast leunt

Want to buy a home quickly?

In a tight market, every step counts. With a buying agent, you don't buy faster by rushing, but by making smarter decisions. You are stronger when it comes to viewings, negotiate with greater certainty and prevent mistakes that cost you money and stress later.

Questions or interested?

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Sake van der Oord