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Selling a house

What does a sales broker do?

Selling a house

A sales broker guides the sale of your home from start to finish. He determines the right asking price, organizes viewings, negotiates with buyers and ensures that the sale goes smoothly and carefree.

Sake van der Oord
0 min reading time
18
 
November 2025
18
 
November 2025

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What does a sales broker do for you?

A sales broker guides you through the entire sales process. He will help you from the first valuation to the key transfer at the notary. This way, you sell your home without stress and for the best possible price. A good estate agent has knowledge of the local market, a broad network of buyers and the expertise to make your sale go smoothly.

A sales broker helps you with:

  1. Preliminary research and valuation
  2. Determine asking price and strategy
  3. Home photography and presentation
  4. Organize viewings and bids
  5. Negotiations
  6. Drafting the purchase agreement
  7. The handover and key transfer

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1. Preliminary investigation and valuation

The sales broker starts with a thorough preliminary investigation. He looks at the home, analyzes recent sales in the neighborhood and compares prices based on the local housing market. In this way, he advises you on a realistic valuation that matches buyer demand.

Thanks to this knowledge of the local market, the sales agent knows exactly what factors affect the final sales price. This prevents you from betting too high or losing money on the sale.

2. Determine asking price and strategy

Based on the preliminary research, the sales agent helps determine the right asking price. That price forms the basis of your sales strategy. Together you determine the approach: sell quickly at a fixed price or leave room for bids.

A good sales broker helps you choose a strategy that suits your situation. He looks at the housing market, the target market and the season. This will increase your chances of a successful sale.

3. Home photography and presentation

A home stands or falls with the first impression. Therefore, the sales broker ensures professional home photography and an optimal presentation. Think of sharp photos, floor plans, a catchy text and publication on Funda, silent auction and social media.

With a well-kept presentation, you attract more potential buyers. The sales broker has the expertise to make your home stand out among comparable homes. This ensures more viewings and a higher sales price.

4. Organize viewings and bids

The sales broker organizes the viewings and makes sure that only serious candidates come in. He guides the tours, answers questions and collects bids. Thanks to his experience, every appointment goes smoothly and professionally.

This way, you don't have to plan or arrange anything yourself. The sales broker keeps an overview, communicates with interested parties and notifies you directly of each offer.

5. Negotiations

When the bids come in, the real work begins: the negotiations. The sales broker conducts these talks on your behalf and keeps you keenly informed. That way you don't have to call or email about bids, terms or details.

The sales broker advises on every offer and negotiates with knowledge of the local market and experience throughout the sales process.

Negotiations are not just about the selling price. The conditions also count. Consider the completion date, the condition of financing and any resolutive conditions. A good sales broker knows exactly how to use these points to your advantage.

The purpose of homeup as a sales broker is simple: the best result for you. That can be the highest sales price, but also security or a smooth key transfer. You ultimately decide whether you agree, but you are never alone. We negotiate on your behalf with calmness, conviction and for a successful sale without stress.

6. Drafting the purchase agreement

If you and the buyer agree, the sales broker draws up the purchase agreement. In this document, all the agreements made and resolutive conditions are legally recorded correctly.

The sales broker checks the cadastral data, discusses the sales contract with both parties and makes sure nothing is forgotten. This creates a watertight sales contract that provides security for seller and buyer.

7. The handover and key transfer

Finally, the sales broker also supervises the transfer. He coordinates with the notary, checks all documents and arranges the key transfer once everything is complete.

The sales broker ensures that the process runs smoothly and that all agreements made are kept. You only have to sign and then receive the proceeds of the sale.

what does a sales broker do

Why use a sales broker?

You hire a sales broker because it saves you time, stress and money. He knows exactly what a sales broker does to properly market your home, how to determine the right asking price and how to achieve the best selling conditions.

For many sellers, this is the reason not to sell their home themselves. Because although in theory you can do it yourself, a good sales agent provides more security, more overview and often a higher selling price.

Benefits of a sales broker

  • You achieve a higher sales price. Thanks to knowledge of the local market, a sales agent knows exactly what your home is worth and how to smartly determine the asking price. He uses recent sales data to strategically position your home. This way, you attract more potential buyers and increase the chances of a higher offer.
  • You save a lot of time. A sales broker takes care of everything for you: from scheduling viewings to answering questions from interested parties. You don't have to manage phone calls, emails or appointments. That saves hours of time, leaving you time for your new home or other plans.
  • You avoid mistakes and risks. Selling a house involves a lot of legal paperwork. The sales broker ensures that the deed of sale, the resolutive conditions and the agreements with the notary are correctly recorded. This prevents misunderstandings, delays or even financial damage.
  • You get more peace of mind and security. A sales broker helps you keep an overview. He guides the negotiations and filters serious offers. So you know exactly where you stand in selling your home.
  • You benefit from expertise and experience. Negotiating, choosing the right sales strategy, presenting the home well: it seems simple, but it requires experience. A sales broker helps you make smart choices that lead to the best results. Thanks to his insight, you know exactly what works and what doesn't.
  • You will be completely unburdened. You only have to sign at the notary and hand over the keys. The sales broker does the rest: valuation, asking price, sales strategy, viewings, bids, negotiation and completion.
Why should I use a sales broker

What does a sales broker cost?

On average, you will pay between €3000 and €7500 in brokerage fees. This amount depends on the brokerage fee (fixed amount or percentage of the selling price), any start-up costs and additional services a broker offers.

So with many real estate agents, you pay quite a bit of money to sell your home, but fortunately it can also be done for free at homeup.

Average cost of sales agent

Type of broker What do you pay? What do you get for it?
Commission as a percentage 1% to 1.5% of the sale price (at €450,000 that is €4500 to €6750) Depending on the brokerage firm, often guidance until transfer
Commission as a fixed amount Fixed price of, say, €3000 to €5000 Same guidance, but without variable costs
Free sales broker homeup €0 - no brokerage fee and no hidden costs Complete sales assistance from A to Z, 100% free of charge

Why pay thousands of dollars in brokerage fees when you can do it for free? With homeup as your free estate agent, you sell your home without a commission, without risk and with full guidance from A to Z. You keep the full proceeds, while we take care of everything. This way you sell your home smartly, transparently and 100% free of charge.

Why is homeup a free sales broker?

With homeup, you sell your home 100% free of charge. You pay no commission, no fixed price and no hidden costs. The entire proceeds of your home are yours. We transfer the real estate agency fees to the buyer, leaving you thousands of dollars in your own pocket.

But with us, free does not mean less service. On the contrary. We take full control of the sale, from initial valuation to key transfer at the notary. You experience the convenience of a fast, secure and stress-free sale.

  • Professional presentation of your property. We ensure that your property is attractively presented with strong photos and a clear description. This way we immediately attract the right target group within our network of buyers.
  • Network of financially screened buyers. We do not sell through Funda, but through our network of silent sales. This consists of buyers who are already financially approved and have an accepted mortgage before bidding. This means security for you: no bids contingent on financing, no delays and no risk.
  • Price certainty with fixed sale price. You sell at a fixed price based on an independent appraisal. No negotiation, no ambiguity, but certainty about what you receive.
  • Complete care from A to Z. We arrange everything: valuation, presentation, viewings with serious buyers, the sales contract and the transfer at the notary. All you have to do is hand over the keys.
  • Sell on your terms. You determine the conditions, we find the buyer that fits. So you sell your home your way, without stress and completely free of charge through us.

Want to compare our costs with what you pay for other sales brokers? Then read our article where we cover in detail what a sales agent costs.

Cost other sales broker needed, but homeup is free

How to choose the right sales agent?

A good sales agent will help you with everything involved in the sale. From determining the right asking price, organizing viewings and negotiating with potential buyers. However, different real estate agents work in their own way. Therefore, pay close attention to the following points before hiring a sales agent:

  1. Knowledge of the local market. Choose a sales agent who knows your neighborhood and type of home well. That knowledge helps determine the right asking price and create a sales strategy that fits your situation. A real estate agent with experience in the local market knows what comparable homes yield and what buyers care about.
  2. Transparency about costs and services. Always ask what a sales agent does and what it costs. Many brokers charge percentage brokerage or flat rates for their services. At homeup, it's different. We are a free sales agent. So you pay no commission and the entire proceeds of the sale are yours.
  3. A clear sales strategy. Every home requires a different approach. A good sales broker helps you determine the right sales strategy. He thinks about the ideal timing, the presentation and the way to negotiate. A professional substantiates his choices with knowledge of the local market and thus helps you achieve the best result.
  4. Clear communication. You want a sales agent who is easy to reach, quick to act and communicates clearly. He will keep you informed of all viewings, offers and notary interviews. This way you stay involved, but you don't have to follow up on everything yourself.
  5. Experience and network. Experience makes the difference between a smooth and a difficult sale. An experienced real estate agent knows how to deal with different buyers, how to conduct negotiations and how to make the bill of sale watertight.
right sales broker is an expert as a selling party with years of experience

homeup the free sales broker

With homeup , you sell your home without cost, without worry and without hassle. We take care of the entire sale: from the first valuation to handing over the keys at the notary. You stay in control, we do the work.

Where other brokers charge commission or work with hidden costs, homeup does things differently.
We are a free sales broker who transfers the brokerage costs to the buyer. You pay nothing, but receive full support from experienced professionals.

What you get with homeup sales broker

  • 100% free selling. No brokerage fee, no fixed price, no start-up costs. The entire proceeds are yours.
  • Price certainty through fixed sale price. You sell at a fixed price based on valuation. No bidding, no uncertainty, but clarity.
  • Network of financially screened buyers. We sell your home in our network, where there is a large silent auction offer. Our network consists of buyers who already have an approved mortgage.
  • Complete care from A to Z. We take care of everything: from home photography and presentation to contract and key transfer.
  • Speed and security. Thanks to our approach, you sell your home faster, without stress or financial risk.

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Frequently asked questions about what a sales broker does

Do you have questions about exactly what a sales agent does, what they cost or whether you need one yourself? Below are short, clear answers to the questions sellers ask most often. So you'll know exactly how it works, what to expect and why many people choose a sales agent.

What is a sales broker?

A sales broker guides the sale of your home from start to finish. He determines the right asking price, helps with the presentation, organizes viewings and negotiates with buyers to achieve the best selling price.

In addition, the sales broker ensures that all legal steps are correct, such as the deed of sale, the resolutive conditions and the transfer at the notary. This way, the sale goes smoothly and without risk.

What does a sales broker cost?

The cost of a sales broker averages between €3000 and €7500. That amount depends on the brokerage fee (often 1% to 1.5% of the selling price) and any start-up costs or additional services.

At homeup, you pay nothing. We are a free sales broker: you sell your home for €0 in fees, with full guidance and security.

Are sales agent fees deductible?

No, the cost of a sales broker is not tax deductible. Realtor fees fall under the selling costs of your home, and you may not include them as a deduction in your income tax return. Only certain costs when purchasing a new home (such as mortgage advice or appraisal fees) can sometimes be deductible.

Are there free sales agents?

Yes, homeup is a free sales broker. You pay no brokerage fee, no fixed price and no start-up costs.

We shift the brokerage fees to the buyer, so you sell 100% free of charge. Meanwhile, we arrange everything: valuation, presentation, viewings, negotiations and the key transfer. So you benefit from professional guidance, without paying.

Where can I use a sales broker online?

You can easily hire a sales broker online via homeup sales. You fill in your details, receive a valuation within 24 hours and we will contact you immediately to start the sale. This way you sell quickly, safely and without costs.

Can I sell my house myself without a real estate agent?

Yes, you can. You can market your home yourself and handle the sale yourself. But without a sales agent, you run more risk of mistakes, stress and a lower sales price. A real estate agent knows the local market, knows how to determine the right asking price and makes sure all the legal steps are correct. With homeup, you get that assurance and guidance, but for free.

The key to your own front door starts with us.

A photograph of a woman leaning on a cabinet

Sell property for free?

Sell your home smart, fast and at no cost. With homeup as your free selling agent, you get professional guidance, certainty about the selling price and a network of financially screened buyers. You don't have to arrange anything and we do everything.

Questions or interest?

Makelaar

Sake van der Oord