The housing platform for first-time buyers.
Exclusive houses. Fixed prices.
Choose how to buy your first home
Exclusive homes at a fixed price
We actively look for homes for people who buy first. The best part? We make overbidding unnecessary. That's how we make buying a home feasible again.
Bidding from with priority for social tenants
Do you live in social housing and want to move to a house for sale? Then you get priority with us!
Starter in the housing market?
We understand that as a starter, things can be just a little more difficult. Are you buying your first home? Then you are a starter for us and get priority on our exclusive housing offer!
Whether you are 18 or 65, living at home or renting: we offer you personal guidance at every step of your search and buying process. This is how we make buying your first home a lot fairer. And above all, achievable.


Selling your house quickly and at no cost?
We'll match you with the right buyer in no time. Without fees, backtracking buyers and endless negotiations. And the best part: you give first-time buyers a fair chance at buying a house.
What starters say about us
More stories from starters who thought it was impossible
Very nice broker! Very involved and knowledgeable. Sake made the whole process organized and, above all, personal.
Homeup biedt uitstekende service tijdens uw huizenjacht. Sake is zeer professioneel en ervaren en geeft het beste advies. Billy is ook uitzonderlijk en staat altijd klaar om te helpen. Ik kan Homeup en hun diensten van harte aanbevelen.
Sake was very helpful from the moment I met him. He charges reasonable rates and helped me find the apartment I wanted the first time. He really knows how to interact with expats and handles everything without too much hassle for people new to the Dutch real estate market. He also connected me with a mortgage advisor who offered us a very reasonable interest rate (the lowest you can get in the current market). I highly recommend Sake to anyone who wants to buy a property, especially in a competitive market like Amsterdam.
It was a fantastic experience having Sake as our real estate agent! He makes what seems complicated seem easy, takes the time to explain everything, and offers excellent advice. We found our house within a few months, and throughout the entire process, he was always available and quick to respond whenever we needed him. We would definitely recommend him to anyone looking for a home. Thanks, Sake!
Sake was incredibly helpful and guided me through the purchase of my first home! He's proactive, knowledgeable, dedicated, and always quick and easy to reach. I highly recommend him!
Sake from HomeUp helped me tremendously. What seemed impossible became a reality: buying a house in the neighborhood where I grew up. Sake is knowledgeable, fast, and honest. Thank you!
A successful housing career for first-time buyers
Buying a home. Many first-timers want it, few succeed. You hear stories about the tight housing market, rising mortgage interest rates, hassles with banks and overbidding.
Stories that make you think: as a starter, how am I ever going to get in on this? And where should I start when I'm new to the housing market? We know those doubts. That's why we are changing the housing market. For buyers and sellers.
Why and how do we do that?

We'll show you the way through the world of realtor jargon and mortgage terms
The key to your own front door starts with us.





















