The housing platform for first-time buyers.

Exclusive houses. Fixed prices.

Starter in the housing market?

We understand that as a starter, things can be just a little more difficult. Are you buying your first home? Then you are a starter for us and get priority on our exclusive housing offer!

Whether you are 18 or 65, living at home or renting: we offer you personal guidance at every step of your search and buying process. This is how we make buying your first home a lot fairer. And above all, achievable.

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Foto van een koppel op een bank met een hond

Selling your house quickly and at no cost?

We'll match you with the right buyer in no time. Without fees, backtracking buyers and endless negotiations. And the best part: you give first-time buyers a fair chance at buying a house.

What starters say about us

More stories from starters who thought it was impossible

5

Owning a home in Amsterdam started as a dream and has now become a reality thanks to Sake's excellent guidance and quick turnaround. There's a lot to take in when buying a (first) home, and Sake was incredibly helpful with all the questions I had.

Guusje de Kooker
5

I'm a foreigner living in the Netherlands, and working with Sake as my real estate agent was an absolute game-changer. Making a big decision like buying a house abroad can be difficult, but he made the whole process go smoothly. From the beginning, he took the time to understand my needs and concerns, especially given my unfamiliarity with the Dutch real estate market. He explained every step clearly and thoroughly and was always available to answer my questions, no matter how small. His expertise and knowledge of the local market were invaluable and definitely helped me secure a fantastic house at a great price!

Flavia Bittencourt
5

As an American living in the Netherlands, I was convinced that owning a home in Amsterdam was a distant dream, especially given the competitive market and my budget. I had almost given up on the idea of buying a home, believing it was simply unattainable—until I met Sake from HomeUp.

From the very beginning, Sake was not only knowledgeable and professional, but also incredibly supportive and reassuring. He took the time to understand my concerns and truly grasped what I was looking for in a home. Despite my initial doubts, he encouraged me to trust the process, and I’m so grateful that I did.

Thanks to Sake’s guidance, I am now a proud homeowner in Amsterdam—something I never thought possible as a millennial, especially in this market. His expertise and dedication turned what seemed like an impossible task into something not only achievable, but also smooth and stress-free.

If you’re looking to buy a home in the Netherlands, I wholeheartedly recommend Sake and HomeUp. He made my dream of owning a home a reality, and for that I will always be grateful.

Garrett Vanderwielen
5

Just top!

Dimitris Baroumas
4.5

Sake provided excellent guidance in buying our first home. He clearly outlined the entire process and was proactive and engaged from start to finish. Highly recommended!

Corné van den Bos
5

Thanks to Sake's fantastic help, we were able to buy our dream home in Utrecht! He was always available to answer questions and was very helpful. Highly recommended!

Dernic Broodbakker
5

Sake from Homeup was incredibly helpful and provided excellent advice. As first-time buyers, we were quite inexperienced with the housing market and everything that comes with it, but Sake helped us tremendously and was always quick to respond. No question was too much trouble. I definitely recommend Homeup as a buyer's agent.

Bo Haberland
5

We received excellent guidance in purchasing our first home, which was great!

Chantal Folman
5

Very happy with Billy, he helped us well and was available to answer all our questions!

Daisy Bronkhorst

A successful housing career for first-time buyers

Buying a home. Many first-timers want it, few succeed. You hear stories about the tight housing market, rising mortgage interest rates, hassles with banks and overbidding.

Stories that make you think: as a starter, how am I ever going to get in on this? And where should I start when I'm new to the housing market? We know those doubts. That's why we are changing the housing market. For buyers and sellers.

Why and how do we do that?

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The key to your own front door starts with us.

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