The housing platform for first-time buyers.
Exclusive houses. Fixed prices.
Choose how to buy your first home
Exclusive homes at a fixed price
We actively look for homes for people who buy first. The best part? We make overbidding unnecessary. That's how we make buying a home feasible again.
Bidding from with priority for social tenants
Do you live in social housing and want to move to a house for sale? Then you get priority with us!
Starter in the housing market?
We understand that as a starter, things can be just a little more difficult. Are you buying your first home? Then you are a starter for us and get priority on our exclusive housing offer!
Whether you are 18 or 65, living at home or renting: we offer you personal guidance at every step of your search and buying process. This is how we make buying your first home a lot fairer. And above all, achievable.


Selling your house quickly and at no cost?
We'll match you with the right buyer in no time. Without fees, backtracking buyers and endless negotiations. And the best part: you give first-time buyers a fair chance at buying a house.
More stories of first-time buyers who thought it was impossible to buy a home
Really great help from Sake with the purchase of our first house. Buying a house can be very stressful at times. Sake has a lot of expertise and is always calm which is very nice at such moments ;) he is easy to reach and switches very quickly. In addition, he put us in touch with several relevant parties which made the whole purchase go smoothly. I will definitely use homeup again the next time we buy a house!
Great Experience. I had been looking for an apartment for almost 8 months before Nobel Mortgages recommended Sake from homeup to me and the purchase process was resolved pretty quickly after that. I had always thought that hiring a real estate agent was unnecessary and that I could just do it myself, but having a professional handle the negotiations and purchase had a great and very favorable impact on the final price for me.
I had a very good experience with Homeup when selling my apartment in Amsterdam, and then also when buying a new apartment. The sales process went smoothly and I got a decent price for my apartment. Everything was very well organized by Homeup. Sake from homeup was extremely professional and showed a lot of commitment. He was active and proactive in the sales process, so everything went smoothly. I can definitely recommend homeup to anyone who wants a smooth selling experience when selling their apartment.
When we were told that we would have to leave our (sub)rented house within a short period of time and there was nothing affordable to find in the rental sector, panic set in. The fear of ending up on the street with our 7 dogs was real and our intensive search yielded nothing time after time. At one point I responded to a rental property that was offered by HoMeUp and (for the first time ever) within a short time I was called by the real estate agent. He told me honestly that we had a number of dogs, that we were missing out on everything and that I was close to despair.
Billy was a tower of strength, reassuring me every time I lost hope that we would find something in time, even though it would be a challenge (he was honest about that too). We ended up buying rather than renting, exactly in the neighborhood where we wanted to stay. Thanks to Billy Brouwer of HoMeUp and his mortgage advisor Louis Collignon, we now have a lovely home, despite our rather limited budget and our pack of dogs.
A challenge, that's what we were, but one that Billy and Louis took on with enthusiasm and they proved to me that the world is not yet over. I am forever grateful and will recommend you to anyone who is looking as hard as we were.Thank you both so much, especially for your moral support and approachability.I have been able to rely on you both completely, thank you.
I am a foreigner living in the Netherlands, and working with Sake as my real estate agent was an absolute game-changer. Making a big decision, like buying a house abroad, can be difficult, but he made sure the whole process went smoothly.
From the beginning, he took the time to understand my needs and concerns, especially given my unfamiliarity with the Dutch real estate market. He provided clear and comprehensive explanations of each step and was always available to answer my questions, no matter how small.
His expertise and knowledge of the local market were invaluable and definitely helped me secure a fantastic home at a great price!
Sake helped us close on our dream home, where we didn't get a viewing until the day of the bid closing.
Although it was slightly outside his scope of work and not the most interesting offer, he managed to convince the selling broker to recommend us to the seller.
I would recommend him to help other expats in their search for a house in the Netherlands.
As an American living in the Netherlands, I was convinced that owning a house in Amsterdam was a distant dream, especially given the competitive market and my budget. I had all but given up on the idea of buying a home, thinking it was simply unfeasible. Until I met Sake from HomeUp.
From the beginning, Sake was not only knowledgeable and professional, but also incredibly supportive and reassuring. He took the time to understand my concerns and understood what I was looking for in a home. Despite my initial doubts, he encouraged me to trust the process, and I am so grateful that I did.
Thanks to Sake's guidance, I am now a proud homeowner in Amsterdam - something I never thought possible as a millennial, especially in this market. His expertise and dedication made what seemed like an impossible task not only achievable, but smooth and stress-free.
If you want to buy a house in the Netherlands, I can highly recommend Sake and HomeUp. He made my dream of owning my own home a reality, and for that I will always be grateful!
Within 2 months we had found our home! In terms of costs and benefits, HomeUp is an excellent choice. We were very clear about which package was most beneficial to us. Should (or when) we decide we need to switch, we will definitely choose HomeUp again.
Thanks!!!
We can highly recommend Sake from Homeup B.V.! His support was fantastic from the beginning. He took the time to understand our wants and needs for a new home and his communication was crystal clear throughout the process. Thanks to his ability to explain everything in an understandable way, we never felt lost or confused, even as expats who don't speak Dutch.
In the end, we won our dream home with a successful bid and we are convinced that this would not have been possible without his expertise. Not only did he secure the house, but he did it efficiently, making the process run smoothly and avoiding unnecessary delays.
The icing on the cake? Sake works with fair and honest prices. We are thrilled with our new home and thank Sake for his incredible service. If you are looking for a real estate agent who is helpful, communicative, competent and gets the best results, look no further! My husband and I will definitely recommend Sake to all of our close friends.
A successful housing career for first-time buyers
Buying a home. Many first-timers want it, few succeed. You hear stories about the tight housing market, rising mortgage interest rates, hassles with banks and overbidding.
Stories that make you think: as a starter, how am I ever going to get in on this? And where should I start when I'm new to the housing market? We know those doubts. That's why we are changing the housing market. For buyers and sellers.
Why and how do we do that?

We'll show you the way through the world of realtor jargon and mortgage terms
The key to your own front door starts with us.
