The housing platform for first-time buyers.
Exclusive houses. Fixed prices.
Choose how to buy your first home
Exclusive homes at a fixed price
We actively look for homes for people who buy first. The best part? We make overbidding unnecessary. That's how we make buying a home feasible again.
Bidding from with priority for social tenants
Do you live in social housing and want to move to a house for sale? Then you get priority with us!
Starter in the housing market?
We understand that as a starter, things can be just a little more difficult. Are you buying your first home? Then you are a starter for us and get priority on our exclusive housing offer!
Whether you are 18 or 65, living at home or renting: we offer you personal guidance at every step of your search and buying process. This is how we make buying your first home a lot fairer. And above all, achievable.


Selling your house quickly and at no cost?
We'll match you with the right buyer in no time. Without fees, backtracking buyers and endless negotiations. And the best part: you give first-time buyers a fair chance at buying a house.
More stories of first-time buyers who thought it was impossible to buy a home
We were fortunate to meet Sake during our home search.
From day one, he was very helpful, answered all our questions (and we had many!), and communicated clearly with us.
Their service was excellent, from searching for a house to signing the contract, he assisted us the entire time. Once we found our dream home, he took the initiative to negotiate the price, which was crucial in our process. Without him, we probably wouldn't have had the house we loved so much.
Their knowledge of the Dutch real estate market is impressive, which was essential for us expats. He reviewed all the documents and answered all our questions. This made us feel very comfortable during the whole process.
We felt guided and supported throughout the entire process and would highly recommend his services to anyone who wants to realize their dream of buying a home in the Netherlands!
Thank you to Sake for helping us find our apartment. His market knowledge and patience allowed us to go through the process with confidence. When we finally found the right apartment, Sake negotiated with the owner to get the best possible deal for us. The communication was always friendly and the process went smoothly thanks to his approach and responsiveness. Moreover, the rates charged by homeup are more than reasonable considering the amount of work involved. Thank you for your support throughout the process, up to the final signing at the notary last week!
Very pleasantly helped by Sake with the purchase of our first house. Good communication, friendly and professional!
We received fantastic help from Billy. He called us because he saw a house come by that completely met our needs. A few days later we sat down with the mortgage broker and made an offer. It was an instant hit! Billy guided us very nicely through the whole process. I would recommend home up to anyone!
A successful housing career for first-time buyers
Buying a home. Many first-timers want it, few succeed. You hear stories about the tight housing market, rising mortgage interest rates, hassles with banks and overbidding.
Stories that make you think: as a starter, how am I ever going to get in on this? And where should I start when I'm new to the housing market? We know those doubts. That's why we are changing the housing market. For buyers and sellers.
Why and how do we do that?

We'll show you the way through the world of realtor jargon and mortgage terms
The key to your own front door starts with us.
